Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more dependable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. A lot more exact information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it needs to be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives more exact information and an extra complete picture of user trips throughout networks.
On top of that, this sort of monitoring allows businesses to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it easier to comply with numerous information regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking enables companies to gather and enrich data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketers make even more enlightened advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is very important because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side monitoring makes it possible for services to manipulate information hauls before it gets to third party endpoints, improving safety and privacy. This is especially crucial as different browsers and systems increasingly transform exactly how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to catch customer data straight by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to record. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's very own server, bypassing internet browser constraints. This means that data accumulated by the website/app is first sent to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data monitoring and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same display ad optimization way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists ensure compliance with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking limitations enforced by internet browsers and ad blockers.