Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to boost their data collection processes. While it needs much more technical knowledge than routine GTM and might present extra expenses, it can cause better precision and even more reliable information
Pixel monitoring makes use of an item of code to register conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys throughout networks.
In addition, this type of tracking permits businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking permits organizations to gather and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is more trusted for services seeking to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior performance marketing analytics to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change exactly how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side tracking allows you to capture individual data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a small piece of code on your page to gather information from users.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing internet internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the range of information management and offers organizations much more control over transmission, making it usually more trustworthy. As a result, it's less vulnerable to data difficulties brought on by things like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make sure conformity with personal privacy policies such as GDPR. In addition, it also avoids the monitoring constraints enforced by browsers and ad blockers.